We Are Hiring | Marketing ManagerFull time - Techduce Africa - Lagos, Nigeria
Techduce Africa is a software development leading company, we focus on business suites tools, information technology and internet marketing. Our business model is based on customer obsession – we start by listening to what our customer wants and work our way in delivering to customer expectation.
Responsible for generating leads, increasing brand awareness, and promoting the company’s services.
Developing marketing strategies: Conducting market research, analyzing customer data, and developing and implementing marketing strategies to achieve the organization’s goals.
Brand management: Overseeing the development and management of the organization’s brand, including brand image, messaging, and reputation.
Product development: Working with product development teams to create new products and enhance existing products, and ensure they meet customer needs and market demand.
Campaign planning and execution: Planning and executing marketing campaigns across a variety of channels, including digital, print, and events.
Budget management: Developing and managing the marketing budget, and ensuring that resources are used effectively and efficiently.
Collaboration: Collaborating with other departments, such as sales, research and development, and product development, to ensure the marketing team has the resources and support it needs to achieve its goals.
Analytics: Analyzing marketing metrics and data to measure campaign effectiveness and make data-driven decisions.
Staying up-to-date with market trends: Keeping up-to-date with industry trends and changes, and ensuring the organization stays ahead of the competition.
Reporting: Reporting on marketing performance, customer insights and market trends to senior management and stakeholders.
Event planning: Planning and executing events such as product launches, trade shows, and other marketing-related events.
- Education: A bachelor’s degree in marketing, business administration, or a related field is typically required. A master’s degree in marketing or a related field is often preferred.
- Experience: Several years of experience in marketing, with a track record of developing and executing successful marketing strategies.
- Strategic thinking: Strong strategic thinking skills, with the ability to analyze market trends, customer data, and competitor information to develop effective marketing strategies.
- Communication skills: Excellent communication and interpersonal skills, with the ability to present ideas and information to internal and external stakeholders.
- Leadership skills: Strong leadership skills, with the ability to manage and motivate a team, delegate tasks and responsibilities, and drive projects to completion.
- Customer-focused: Customer-focused approach, with a strong understanding of customer needs and the ability to develop marketing strategies that meet those needs.
- Analytical skills: Strong analytical skills, with the ability to analyze data and metrics to make informed decisions.
- Creativity: Creativity and a passion for marketing, with the ability to generate new ideas and think outside the box.
- Project management skills: Excellent project management skills, with the ability to manage multiple projects and meet deadlines.
- Technical proficiency: Familiarity with marketing technology and tools, such as marketing automation software, analytics tools, and social media management platforms.
- Remote work opportunities, flexible working hours.
- Seriously experienced, self-motivated, self-aware, and self-improving colleagues.
- Anything you need for your continuous professional development – amazing training courses, reference books, team building activities.