We Are Hiring | Email Marketing Specialists

Full time - Techduce Africa - Lagos, Nigeria
techduce Data Analyst

Email Marketing Specialists

Hybrid Position

Techduce Africa is a software development leading company, we focus on business suites tools, information technology and internet marketing. Our business model is based on customer obsession – we start by listening to what our customer wants and work our way in delivering to customer expectation.


Responsible for creating and executing email campaigns to reach and engage with customers.


  • Campaign planning and management: Plan, execute, and manage email marketing campaigns to reach target audience and achieve specific business objectives.

  • List building and segmentation: Build and maintain email lists, segmenting audiences based on demographics, behavior, and other criteria to ensure targeted and relevant messaging.

  • Content creation and design: Create and design engaging and effective email content, including text, images, and call-to-action buttons.

  • Email automation: Use email marketing automation tools to trigger and send targeted, automated emails to subscribers based on specific actions or behaviors.

  • Analytics and reporting: Monitor and analyze campaign performance data, including open rates, click-through rates, and conversion rates, to identify areas for improvement and measure success.

  • Staying up-to-date with industry trends: Stay informed about the latest email marketing trends, best practices, and changing technologies to ensure campaigns are effective and relevant.

  • Compliance and deliverability: Ensure that all email campaigns are compliant with relevant laws and regulations, such as the CAN-SPAM Act, and monitor email deliverability to ensure emails reach the inbox.


  • Education: A bachelor’s degree in marketing, advertising, communication, or a related field is often preferred, although it is not always a requirement.

  • Industry experience: Relevant work experience in email marketing, digital marketing, or a related field is typically preferred.

  • Technical skills: Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or AWeber, and HTML is important for designing and executing effective email campaigns.

  • Communication skills: Excellent written and verbal communication skills are important for collaborating with internal teams and presenting results to stakeholders.

  • Analytical skills: Ability to analyze data, track and measure campaign success, and make data-driven decisions is critical.

  • Creativity: The ability to develop and implement creative email campaigns that engage and motivate subscribers is important.

  • Attention to detail: Careful attention to detail is important to ensure emails are error-free and comply with relevant laws and regulations.

  • Understanding of marketing principles: A strong understanding of marketing principles, including target audience research, segmentation, and customer journey mapping, is critical for executing effective email campaigns.

Job Benefits

  • Remote work opportunities, flexible working hours.
  • Seriously experienced, self-motivated, self-aware, and self-improving colleagues.
  • Anything you need for your continuous professional development – amazing training courses, reference books, team building activities.
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